Successful Cases
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Taiwan’s Specialized Beef Camphor Gigantis Products Re-Created for Hot Sale
Project Name: Taiwan Specialty Beef Camphor Sesame Product Re-engineering Project
Customer：Direct Marketing Brand (Export)
Product Use: Enhance immunity and environmental protection.
Main Ingredients: Bovine Camphor Cheese, Papaya Enzyme
Design Concept
Beef Camphor is a unique mushroom in Taiwan, known as Taiwan’s national treasure, and is also popular around the world. Bovine Camphor Gland is rich in polysaccharides, triterpenoids, SOD, etc., which has many marketing materials. Therefore, at the beginning, we designed the formula with a single formula, supplemented with flavoring to enhance the taste, but after a series of sample tests, we found that if we limited ourselves to a single formula, the palatability was not enough to attract consumers. After a series of sample tests, we realized that the taste was not enough to attract consumers if we limited ourselves to a single formula.
Developed dietary probiotics for pharmaceutical companies.
Project Name: Dietary Probiotics In-vivo Environmental Development Project
Client Type: Chief Pharmaceutical Company
Product Use：Environmental protection
Main Ingredients: natural fruits and vegetables fermented enzymes, dietary fiber, dilute, probiotics, dash tea powder.
Background and design concept:
Pharmaceutical companies do not do food processing, so they chose a high-standard health food OEM factory as a partner. Starting from the body as a starting point for environmental protection, dietary fiber, fruit and vegetable enzymes, seawater extracts as the main axis of the raw materials, to empty the intestinal waste, supplemented by probiotics, natural herbs, to increase the intestinal health of the source of nutrients; as a modern body of environmental health care products. During the cooperation period, Fu Yu was praised as the most active OEM factory to make profits for customers, and eventually the shipments grew continuously and became the brand’s hot commodities!
BCAA mineral tablets hit the big time
Project Name: BCAA Mineral Lozenges Development Project
Client Type: Sports distributor
Usage: Increase muscle endurance and replenish energy.
Main Ingredients: Branched chain amino acid, vitamin B complex
Background: The client is a sports goods distributor, mainly engaged in the sale of sports goods. After considering its own resources, the client wanted to take advantage of its past channels to develop health food products related to jogging.
Design concept:
Fu Yu R & D staff according to customers and professional athletes under the test, constantly adjusting the formula, but because of the raw materials are susceptible to moisture, the stability of the initial sampling of goods in fact is not high, after the raw material suppliers and the R & D unit adjusted, coupled with the factory to focus on the process of improvement, to meet the customer’s expectations of the product was finally successfully marketed at the same time the fitness channel in the sale. The product has also been used by professional trainers as a nutritional supplement for sports, and has been successfully introduced into major sports events!
Successful entry into the market of infant and toddler branded series of products
Product Name: Infant brand series product development
Customer Type：Open Shelf Brand
Usage: Nutritional products for infants and young children
Main Ingredients: Probiotics, enzymes, nutrients
Background: The customer has been engaged in the infant and toddler related industry, and wants to cross over to the infant and toddler health food products because of the two-child policy in China.
Design Concept:
Infant and child products have always been the mainstay of Fu Yu’s product line, and the customer has achieved good results in most of the drugstore channels and the retail market. The customer’s request was to create a Japanese-style health food for infants and young children, while at the same time the ingredients and flavors had to be localized, and at the same time take into account the characteristics of the brand, which was a difficult development case. Fortunately, Fu Yu itself has a rich database, and in recent years, we have been collecting information from the world’s largest exhibition in Shanghai, CBME, and after continuous exchanges of views with the customer, we finally succeeded in creating more than 10 formulas for the customer’s first brand, and at present, the customer is quite satisfied with the results of the products, and we are now preparing to plan for the launch of the second brand.
Specialty Probiotics Achieves Great Results
Project Name: Special effects of ten beneficial bacteria long tail product development
Client Type: Micro-merchants (export work)
Product Use: Gastrointestinal health
Main ingredient: more than 10 strains of probiotics
Background: The client is an experienced Chinese e-commerce businessman who has been concerned about the health food industry for more than 20 years.
Design concept:
The client’s main channel in China for e-commerce sales, at first the customer is a pure OEM business, and then the business through the establishment of mutual trust with the customer, and found that Fu Yu biotechnology not only on behalf of the production, design formulations, but also in the middle of the bidding, trade applications on behalf of the business. After the business, the nutritionist and the customer jointly discussed the difference between the common market defecation probiotic products, designed to effectively improve diarrhea, irritable bowel products, successfully planned a new product series for the customer.
Stable growth of high-end collagen product development
Product Name: Collagen Formulation
Client Type: Medical aesthetic professional channel
Product Use：Women whitening, skin moisturizing
Main ingredient: Collagen
Background: The client has a large number of female members in medical clinics, and set the medium-high unit price of collagen products as the main axis to avoid price wars with open-shelf products.
Design concept:
Because of the price range and channel setup, in the product planning of this brand, we first locked the Japanese brand NIPPI collagen as the main axis, no matter in the popularity or reputation, has a certain influence. At first, the customer wanted to add bird’s nest acid in the hope of producing a comprehensive effect, after the nutritionist and R & D recommendations, the formula is not suitable.
After in-depth discussion, we decided to use the pearl powder that we used to use as a supplement to create a product, the formula can not only supplement women’s calcium deficiency but also increase the skin whitening Q elasticity effect, the current product shipments have been a steady growth in the market has been to play the influence of the brand.
Development of natural products with high standard concepts
Product Name: Natural Fruit Colostrum Probiotics
Customer：Mother and child pathway
Product Use: Toddlers and children over 1 year old.
Main Ingredients: Probiotics, Natural Fruits, Colostrum Powder, etc….
Background and design concept:
The client is a woman and baby product channel, and has a very strong concept of product source management! Strict selection of raw materials and production of products requires the provision of product history, a conceptual brand that requires the provision of production history from the farm to the table.
At the beginning, the brand’s target group was set to be toddlers to children’s supplements, with the aim of developing products based on the most natural ingredients without added flavors and colors, and supplemented with natural fruit particles as ingredients.
Due to the limitations of natural fruit particles and other materials, and the difficulty of inputting materials into the production equipment, in order to achieve even quality, our company went through the process of improving the equipment and searching for raw materials by our resident technicians, who repeatedly searched and tested the materials, and finally achieved the customer’s requirements, and fulfilled the customer’s expectation that consumers would eventually consume the concept of the most initial health food products.
E-commerce platform to protect the metabolism of goods R & D gradually improved
Client Type: Online E-commerce
Product Use: Regulate body mass, increase metabolism
Main Ingredients: Garcinia Cambogia, Camellia Sinensis Extract, White Kidney Bean Extract, etc.
Background and Design Concept:
The customer mainly operates a network platform, and hopes to develop and design a formula to activate the lowering of metabolism, reduce nutrient expenditure, and then make the bowel movement smooth, so as to achieve the effect of increasing metabolism and adjusting the function of body mass.
During the process of communicating with the customer to meet the user’s needs, selecting the final raw materials, formula development stage, and also after several adjustments, the customer finally recognized the meticulousness of the product development, and strict quality control system, and ultimately achieved the product to the best state of the market. After the products were launched, the number and intensity of orders gradually increased.
Drugstore Access Private Label Product Development
Trade Name: Female Intimate Probiotics
Customer：Medical Center
Product Use：Female intimate care
Main Ingredients: Probiotics, Calyx Extract Powder, Pineapple Enzyme, etc…
Background and design concept:
The client is a well-known specialist clinic operator, owns several pharmacy chains, selling major brands of health care products and cosmetics, the client has a strong branding philosophy, and is looking forward to developing high-quality, effective health food products. The first product was chosen to be a product for female intimate parts. After the development, due to the good quality of the product and the favorable response from consumers, the client also developed other functional health products, such as liver protection, weight loss, enzymes and other series of products, and operated its own influential brand.
Whitening and Moisturizing Brand Development for Beauty Organizations with Added Value
Product Name: Whitening Capsules
Client Type: Beauty Organization
Application: Whitening
Main Ingredients: Glutathione, Vitamin C, Seromel, etc…
Background and design concept:
The customer is a well-known clinic, and has a beauty, body skincare institutions, in order to make the face, body customers, both inside and outside the double maintenance, so the development of whitening capsule; through the experience of the beautician and the promotion of the skin care store to the product can whiten, moisturize, acceptance of the degree of quite high, really achieve the effect of two-pronged approach. The development of effective products not only brings better beauty effects to the customers of the organization, but also creates more profits from private label products.
