Hot Vitamin Supplements
Hot Vitamin Supplements Market
Business Opportunities in the Vitamin Market? Mastering new demographics, new contexts, new applications!
Vitasoy’s customized ODM!
When it comes to health food, vitamins/vitamins are often the most accepted by the general public and also the largest purchasing target, so how to stand out in the market to create more profits for the brand of this evergreen type of goods? FUE summarizes years of experience in vitamin OEM and market trends to share with you the following key points of vitamin OEM!
Top Selling Vitamins Tap Into Young Adults’ Hearts
According to the sales ranking published by Watson’s in 2019, Vitamin B is the top seller. In the industry yearbook published by the Food Institute in 2018, the output value of all types of vitamins also ranked second after lactobacilli with approximately $2.5 billion.
The extensive market expansion of vitamins is mainly in two areas: the maternal and infant market and the young population, especially in the e-commerce field. In the wave of health food rejuvenation, in addition to emphasizing the efficacy of the product itself, the redefined value of vitamin use is also the core of development!
How to master the Vitamins business opportunity? Clear contexts and definitions of use!
In the case of a new vitamin product, a clear communication of the brand value, clear, crisp and vibrant product packaging and the value proposition (what life problems are solved?) are the best solutions to achieve good results. Precise setting and creativity are the best solutions.
Brands should clearly understand the positioning of their own customer base when developing their product appeal, and find out the customer’s pain points to develop new definitions of vitamins, such as vitamins for drivers, vitamins for factory workers, and so on.
Vitamin ODM’s Integrated Applications
In addition to the use of single or combination vitamins in health food products, trace vitamins are often added to the formulations to increase the integrity of their efficacy.
FUE has a long history of working with brands and developing safe and effective vitamins. If you would like to enter the health food market with more precision and create more marketable products, please refer to our labeled products or customized services, or contact our product consultants and we will be happy to serve you!
Hot Vitamin Supplements
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