Innovative R&D
Health Food Innovative R&D / Formulation
Are you looking for innovative health food products? What kind of health food products should be developed to meet the needs of the current consumer base? What kind of health food products are popular this year that can create profits in the trend? Let FUE’s champion product consulting team work with you to develop your own champion products through innovative R&D!
FUE’s R&D team has accumulated tens of thousands of health food R&D databases over the past ten years, ranging from Taiwan’s specialty commodities, mother and baby, weight management, probiotics, sports, beauty, and post-disease care, etc. In addition to the professional and experiential consideration, we also take into account the development of your brand value, and think of one more step in the long term layout for you.
FUE’s health food innovation and R&D operations are divided into three main areas, with brand development as the core of innovative product planning:
1.R&D pre-production
- Define your brand philosophy, values and market positioning.
- Understand your customer base, market segments and existing product mix.
- Set price points and functionality to ensure brand profitability.
- Define formula concepts, shapes, functions and materials.
2.Advice and Communication
- Provide R&D advice on market trends.
- Selection of the most effective combination to increase the marketability of the product.
- Database search for reliable suppliers and raw materials.
- Organize documents:
Patent certificates, certificates of origin, efficacy certificates, safety certificates. - Provide comprehensive R&D suggestions according to the feasibility of each raw material:
Dosage form, appearance, taste and color.
Packaging Design
- Ensure safety by configuring the inner packaging according to the dosage form and the appearance of the health food product.
- Conduct packaging planning according to brand concept and consumer characteristics.
Innovative R&D planning focuses on existing market trends and the development of your brand to develop products that are uniquely positioned to meet the needs of consumers in existing segments, to develop greater market potential, and to lay a foundation of excellent products for your brand development.