Senior Health Supplements ODM
How to Plan for Senior Health Supplements
Mastering the 7 Business Opportunities in Senior Health Supplements? The focus is on mastering new technology, expert image and practical experience!
Generally speaking, when the proportion of people aged 65 or above to the total population reaches 7%, 14% and 20% in the international community, it will be called an ageing society, an ageing society and an ultra-ageing society respectively.
With the advent of the global aging society, the business opportunities for senior citizens to take care of their health through health food products are coming thick and fast!
In 2018, Taiwan’s Ministry of the Interior announced to the world through a press release on its website that Taiwan is in the process of moving towards an ultra-aging society. Taiwan’s elderly population aged 65 or older accounted for 14.05% of the total population at the end of March 2018, reaching the World Health Organization’s definition of an “aging society”; that is, one in every seven people is an elderly person, confirming that the aging of the population in Taiwan is an indisputable fact, making the issue of long-term care even more urgent.
In addition to Taiwan, all major mature economies in the world have also entered an aging society. For example, in Japan, which we know best, there are currently 35.88 million elderly people over the age of 65, accounting for 28.4% of the country’s total population, which is an all-time high. Due to changes in the economic environment and labor structure, senior citizens may not be able to enjoy a retirement life, and the employment rate of the elderly in various countries around the world is increasing, such as South Korea’s 31.3%, Japan’s 24.3%, the U.S.’s 18.9%, Canada’s 13.4%, the U.K.’s 10.5%, and Germany’s 7.4%.
Therefore, from the negative meaning of preventing aging in the past, health food for the elderly has been given a more positive direction, focusing not only on a few products, but also on any material that can be sensational and quick-acting, which can be developed into health food for the elderly.
It is also precisely because of the fact that the senior health food, in addition to the rigid demand of the consumer group, also has sufficient consumption power, which is exactly the type of health food that is constantly on the rise, the senior health food OEM has also become a big hit in the market, and you are also starting to look for ODM partners to pay attention to this vast market and business opportunities?
There are seven key features of the senior healthcare supplement market, and the gift market is worth noting!
Once a person “gets older”, the body’s functions will gradually decline with aging, in addition to physical strength is not as good as before, the most common is the three high chronic diseases, in addition, even if it is a healthy old man, there are two other almost everyone can not escape the fate of “osteoporosis” and “digestive tract function degradation”.
Another health concern for the elderly is dementia. Recently, Japan has a new concept for the prevention of dementia, research has found that the cholesterol autosynthesis ability of the elderly will decline, if the intake is too low, it will result in a lack of cholesterol in the body, resulting in Alzheimer’s disease. In terms of health food, it is very suitable to supplement fish oil with garlic to regulate blood lipids and cholesterol.
For the elderly, because of the decline in physical function and digestion and absorption capacity, the daily diet alone may not be able to fully meet the needs of the body’s nutritional health care, so in the health care market has considerable potential for development.
Currently, senior health supplements are mainly centered around several important areas, namely 1. digestive health (e.g., probiotics, enzymes, etc.), 2. Cardiovascular health (e.g. Co-enzyme Q10, Nattokinase, etc.), 3. Bone and joint health (e.g. collagen, calcium, glucosamine, etc.), 4. Memory (e.g. phosphatidylserine, etc.), 5. Blood sugar (e.g. chromium, bitter melon, etc.), 6. Nutritional disorders (e.g., high protein powder, multivitamin…), 7. Insomnia (e.g. GABA, jujube kernel, etc.). Insomnia (e.g. GABA, jujube kernel… etc.) and so on.
The FUE team is here to help you!
With the arrival of an aging society, coupled with the improvement of economic conditions and the promotion of healthcare professionals, more and more senior consumers are emphasizing on their own healthcare, which has driven the market of senior healthcare products. According to CRN, the most important parts of the body that consumers over the age of 55 care about in the U.S. include the bones (31%), cardiovascular system (29%) and joints (23%).
According to a survey conducted by Innova market insights, the most important areas of health care for consumers in China include digestive system (70%), cardiovascular system (68%), bones (66%) and joints (57%). Therefore, it is expected that the demand for peripheral health-related foods will be boosted in the future, bringing many new business opportunities.
The sales of senior health care market also emphasizes on the professional image of the seller, such as the recommendation of doctors and dieticians, and the selection of materials, such as patents and other academic proofs, etc. FUE has assisted in the planning of senior health care formulas and branded products for well-known brands, and has achieved very good results in all of them.
If you have questions about the direction of the planning of aging health food OEM, including raw materials, formulas, sales materials and other planning, you can immediately contact our product consulting team! The FUE team can provide you with the most suitable formula recommendations and raw materials, packaging materials selection recommendations, is your most powerful partner in the market.
Some information is extracted from : https://www.storm.mg/article/1718032
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