Stable growth of high-end collagen product development

Product Name: Collagen Formulation

Client Type: Medical aesthetic professional channel

Product Use：Women whitening, skin moisturizing

Main ingredient: Collagen

Background: The client has a large number of female members in medical clinics, and set the medium-high unit price of collagen products as the main axis to avoid price wars with open-shelf products.

Design concept:

Because of the price range and channel setup, in the product planning of this brand, we first locked the Japanese brand NIPPI collagen as the main axis, no matter in the popularity or reputation, has a certain influence. At first, the customer wanted to add bird’s nest acid in the hope of producing a comprehensive effect, after the nutritionist and R & D recommendations, the formula is not suitable.

After in-depth discussion, we decided to use the pearl powder that we used to use as a supplement to create a product, the formula can not only supplement women’s calcium deficiency but also increase the skin whitening Q elasticity effect, the current product shipments have been a steady growth in the market has been to play the influence of the brand.