Successful Market Entry of Infant and Toddler Branded Series of Health Supplements

Product Name: Infant brand series product development

Customer Type：Open Shelf Brand

Usage: Nutritional products for infants and toddlers

Main Ingredients: Probiotics, enzymes, nutrients

Background: The customer has been engaged in the infant and toddler related industry, and wants to cross over to the infant and toddler health food products because of the two-child policy in China.

Design Concept:

Infant and child products have been FUE’s mainstay in the past, and the client has achieved good results in the drugstore and retail markets. The customer’s request was to create a Japanese-style health food product for infants and young children, but at the same time, the ingredients and flavors had to be localized, and at the same time, take into account the characteristics of the brand, which was a very difficult development project.

Fortunately, FUE has a rich database, and in recent years, we have been collecting information from CBME, the world’s largest pregnancy and baby show in Shanghai. After exchanging ideas with the client, we have finally succeeded in creating more than 10 formulas for the first brand for the client, and the client is very satisfied with the results of the products, and they are now planning for the launch of the second brand.