Maternal and Child Healthcare Market
Pregnancy health food, infant health food OEM
Pregnancy health food, infant health food OEM
In a society with fewer children, parents tend to invest all the resources of the family in their children. Therefore, market research and FUE customer groups have shown that the growth trend of the maternal and child market is irreversible, so how to develop the right products to seize the business opportunities?
1: Demand for maternal and child health food remains high! Preference for foreign brands in infant and young children’s products!
According to Go Survey 2018, as pregnancy age increases, pregnant women are highly aware of their healthcare, exercise habit building and postnatal care. The same report also found that consumers prefer Japan, the United States, Italy, Switzerland and Germany, which are known for their well-made and quality-assured baby and toddler products.
Nearly 98% of respondents took pregnancy supplements when they were pregnant, or even before they were pregnant, with multivitamins, folic acid and calcium tablets being the most commonly consumed.
According to a survey, when choosing baby food, 51% of parents said that the most important thing was whether the nutritional content was complete or not, while 48% and 45% of parents said that they were most concerned about no-additive (no extra sugar and preservatives) and additional nutrients that could enhance the growth of their children respectively. Meanwhile, 49% of parents were also concerned about the flavor/taste factor.
High quality, not low price!
It is worth noting that parents are less sensitive to the price of baby food. According to the survey, only 16% of the respondents indicated that “price” was one of the first three factors to be considered, and “price” also ranked the lowest among all the factors. During the seminar, many parents agreed with the concept that “good quality products must be more expensive”, especially since there have been problems with food products in the Mainland, and therefore some parents still have the mentality of “preferring to buy expensive products rather than buying the wrong ones”.
Top 10 Best Selling Pregnancy Items, Branding, Value Competition is Key
Statistics show that folic acid, powdered milk, multivitamin tablets, DHA and probiotics, calcium supplements, protein powders, multivitamins and cod liver oil are among the most popular pregnancy supplements.
The mother and baby market is driven by the value-added experience that parents are looking for, which is created through communication on the packaging and the actual experience of using the product!
FUE has successfully developed many successful mother and baby related health food products for customers, and has rich experience in e-commerce, physical channels, direct sales and open-shelf brands, plus probiotic peripheral materials, and has the strength and successful cases of complete planning of brand series of products.
If you are interested in health food OEM, or have questions about product development, please feel free to contact us!
Maternal & Child Health Market Hot Items
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